We are happy to invite you to our next event – Smart Global Expansion ‒ Experts Share Their Marketing Secrets & Solutions – to be held on May 16, 2019 at 9:00 AM at Oracle, 18 Aharon Bart St., Entrance B, 6th floor, Petah Tikva.
Penetrating global markets is a tough challenge for all companies ‒ and in particular for small to medium B2B companies and startups. You will be confronted with giant tech competitors with wider offerings, superior resources, more reference customers, and an impressive presence in multiple marketing channels.
You need to find your place in a competitive and crowded market despite your modest marketing budget and limited resources that demand an exceptional level of efficiency.
Our meetup will arm you with new insights, concepts, tips and tools to upgrade your readiness for your global journey:
- Creative marketing channels and experts’ content for promoting B2B products globally
- Emerging digital approaches and tools for targeting customers, creating buyer personas, personalizing messages, improving customer experience and connecting offline and online worlds
- Automating your marketing and sales processes, streamlining workflows, integrating systems, and gaining a holistic view of customer journeys
Agenda
08:45 - 09:30 Gathering, breakfast and networking
09:30 - 10:15 Making Sense of the B2B Digital Buyer Journey ‒ Ofir Platner, Oracle
10:15 - 10:45 Smart Marketing Channels for B2B Software Solutions – Ori Ainy, Beam Global
10:45 -11:20 Business Automation – Digital Creatures and How to Train Them ‒ Hanan Av-Zuk, Callbox
11:20 - 11:40 Coffee break
11:40 - 12:05 Insights into Automatic Personalization for the B2B Market ‒ Roi Sorezki, Twik
12:05 - 12:30 How to Build an Expert-Based Content Creation Machine ‒ Ofir Nachmani, IOD Cloud Technologies Research
12:30 - 12:50 Good Enough Data is Not Good Enough ‒ Yaron Shifman, Swathly
12:50 - 13:00 Summary and Q&A
(Lectures will be held in Hebrew. However, questions in English are welcome.)
Presentation highlights:
Making Sense of the B2B Digital Buyer Journey ‒ Ofir Platner, Oracle
The plethora of digital marketing platforms, Big Data, and channels often creates tough challenges for modern marketers worldwide. You’ll learn how to infuse a holistic approach into your global marketing funnel, spanning all stages of the customer lifecycle, how to zoom-in on your optimal Buyer Personas wherever they are, prospect them, turn them into leads, nurture them, win, and retain them as loyal customers ‒ using insights from Big Data & best-of-breed marketing technology.
Smart Marketing Channels for B2B Software Solutions ‒ Ori Ainy, Beam Global
Global markets for B2B software products are more competitive than ever. The convergence of global tech giants with huge marketing budgets ‒ and endless SaaS startups pressuring prices down ‒ have made gaining customer attention almost impossible. This session will arm you with creative and proven marketing channels, ideas and activities for globally selling B2B software.
Business Automation – Digital Creatures and How to Train Them ‒ Hanan Av-Zuk, Callbox
Business Automation is taking manual repetitive processes of a business and automating them by integrating different software and services to create a well-oiled machine. In the digital era, one can trace all online traffic and data to its origin and measure it. Visitor data can be gathered along the visitor’s journey, allowing for intelligent decisions to be made regarding sales offerings or any other user variable. The biggest challenge of business automation is connecting online and offline activities of a client to see the full sales funnel/customer journey to optimize income.
Callbox focuses on business automation and solving martech challenges. We connect online and offline visitor/client activities back to their original visit. We’ll discuss tools and activities businesses should use to generate more income and streamline business processes in less time, with less effort, while simply picking up money that has been left on the table.
Insights into Automatic Personalization for the B2B Market ‒ Roi Sorezki, Twik
The main goal of a B2B website is to increase visitor engagement and online sales. To accomplish this, companies need ongoing efforts from all front-end departments: Marketing, Sales, Product, Advertising, UX, and Content teams ‒each with its own objectives which are not always in alignment. Wouldn’t it be magnificent if every visitor, even new ones, would get a custom-tailored page based on his unique characteristics that will most likely lead to conversion? This can be done without expensive external resources or costly tools.
Enter Personalization Automation Strategy ‒ a fully GDPR-compliant platform, requiring no setup time, that automatically detects website objectives and personalizes content in real time. Pre-funnel profiling that can target new visitors, weighted funnel tracking for visitor journeys, and full integration with marketing automation, CRM, and CMS platforms, as well as an analytic tool ‒ brings personalization into a new era.
How to Build an Expert-Based Content Creation Machine ‒ Ofir Nachmani, IOD Cloud Technologies Research
When it comes to creating quality content assets for high tech companies at scale, we have noticed writers know how to write, but they don’t have hands-on, intimate knowledge of the technology. The subject matter expert lives and breathes the technology, but doesn’t know how to effectively and engagingly write about it. There’s actually a solution to this paradox that benefits both marketing experts and content creators.
Good Enough Data is Not Good Enough - or How Sales Intelligence Tools Can Help You Grow Your Business ‒ Yaron Shifman, Swathly
Do you know that sales reps spend only 37% of their time selling? Have you heard that 42% of sales reps feel they do not have the right information before making a sales call? Today’s Big Data technologies and sales intelligence tools can substantially optimize sales-related activities, reduce acquisition costs and enable higher conversion rates. One of the cornerstones of an effective sales intelligence tool is in-depth customer research and their value chain, defining personas of ideal customers, and identifying new qualified prospects based on a look-alike analysis.
Come join us to discover cutting-edge sales intelligence tools: understand how it really works, see some real case studies of software companies using Big Data analysis for sales, marketing, and lead generation ‒ and start selling more effectively.